Details.

Client: Personal, School

Description: Functions as basic book and as accordion book

This is project was to create a book using a location in Milwaukee, WI. Metcalfe Park is known for crime, but is working hard to turn around its image. I used the colors red and yellow to reference the violent past, and the optimistic future. I used a baseball bat as a dominant image. The copy I used was from a news article detailing the attacks and gang activity in the area, one of which was a beating using a baseball bat.

I chose the title “Living Community” because I liked the idea that it suggested about the changes occurring in the location, as well as the senior living facility that was built there. I used ruled and dashed lines to emphasize the radial grid, as well as bring attention to different bodies of text.

Work.

Metcalfe Park
Metcalfe Park
Metcalfe Park
Metcalfe Park
Metcalfe Park
Metcalfe Park